"Future proofing" the Trimble way.Trimble Trim·ble , David Born 1944. Politician of Northern Ireland. Leader of the Ulster Unionist Party (since 1995), the largest political party in Northern Ireland, he shared the 1998 Nobel Peace Prize with John Hume for his work toward establishing peace is a strong believer "future proofing" growers' investments when they buy GPS systems from the Sunnyvale Sunnyvale, city (1990 pop. 117,229), Santa Clara co., W Calif., near San Francisco; settled 1849, inc. 1912. A city in Silicon Valley, its many manufactures include semiconductors; machinery and instruments; electrical, electronic, and aerospace products; , Calif.-based firm. "EZ-Guide Plus was launched in 2004 and quickly became the world's most popular lightbar with its unique design, 6-inch to 8-inch pass-to-pass accuracy and highly attractive price of US$2,795," says Erik Arvesen, general manager of the Trimble Agricultural Division in Westminster Westminster. 1 Residential city (1990 pop. 78,118), Orange co., S Calif.; founded 1870 as a temperance colony for Presbyterians, inc. 1957. It has several industrial parks. A U.S. naval weapons station and Los Alamitos Naval Air Base are nearby. , Colo. He says the award-winning Adj. 1. award-winning - having received awards; "this award-winning bridge spans a distance of five miles" EZ-Steer was a natural extension to the EZ product family that allows growers to upgrade their EZ-Guide Plus to EZ-Steer and experience the benefits of hands-free farming. "We designed EZ-Steer with several distinct goals in mind, with heavy emphasis on upgradeability to protect growers' investments," adds Arvesen. These include: * Highly affordable price: US$2,795 for EZ-Guide Plus and US$3,495 for adding assisted steering The process whereby builders, brokers, and rental property managers induce purchasers or lessees of real property to buy land or rent premises in neighborhoods composed of persons of the same race. capabilities with the EZ-Steer system; * Easy to upgrade to an assisted steering system steering system, in automobiles, steering wheel, gears, linkages, and other components used to control the direction of a vehicle's motion. Because of friction between the front tires and the road, especially in parking, effort is required to turn the steering wheel. from EZ-Guide Plus; * Easy to install and use; * Fast and easy to move from one vehicle to another; and * Works with more than 350 vehicle models, with more being added regularly. "With these features, and based on marketplace feedback, we believe that our product line is tapping all important grower adoption categories, including the so-called 'majority' segment of adopters, with the EZ-Steer system," says Arvesen. "In the agricultural sector, the majority segment is a huge mass market for a product such as this--and that includes the potential for thousands of existing Trimble customers to upgrade their systems as the needs of their farming operations change." |
|
||||||||||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion