"Franchise Market" magazine for entrepreneurs/small businesses.

SCORE (Counselors to Americas Small Business; Washington, D.C.) and Reni Publishing (Winter Haven, FL) have begun the publication of "Franchise Market" magazine with a Spring issue. The new title has an initial circulation of 200,000 and is being distributed in all 389 SCORE offices nationwide to entrepreneurs and small businesses who come to SCORE for advice. It will be published quarterly.

The magazine and it accompanying web site (franmarket.com) provide information to entrepreneurs on lending and lending institutions, start-up strategies, marketing and advertising and other related small business topics. The first issue of the magazine includes a cover story on the growth and expansion of franchising. Editorial will also cover such topics as restaurants franchises, minorities and women in franchising, technology developments, franchise systems, finance and development, and business services for franchises. The web site also includes a national directory of franchises and business opportunities.

The magazine carried 30 ad pages in its premier issue. Related sector titles include "Area Developer" (San Jose, CA), "Franchise Times" (Minneapolis, MN), "Franchise International" (London) and "Canadian Business Franchise" (Mississauga, ON).