"Food Network Takeout Collection" Hits Home Video Featuring "Good Eats" Trilogy November 15.

Entertainment Editors

NEW YORK--(ENTERTAINMENT WIRE)--Oct. 25, 2001

24-Hour Cable Network Launches First Ever Branded Home Video

Initiative

Food Network will launch its first-ever home video collection, the "Food Network Takeout Collection," on November 15, 2001, it was announced today by Adam Rockmore, vice president of marketing for Food Network.

The first "Collection" features a trilogy of videos from the fan-favorite series "Good Eats" with chef Alton Brown. With three "Good Eats" episodes on each tape, "Juicy Meats," "Super Sweets," and "Holiday Treats" will allow Brown fans to watch their science-meets-pop-culture chef expound on the intricacies of their most beloved meals. As an added bonus, each tape has 20 minutes of never-before-seen interviews with Alton Brown answering viewer questions in his inimitable style.

"Expanding the Food Network brand into the home video arena answers the call of viewers for an in-home library of Food Network programming," said Rockmore. "Launching this retail category is a new way to reach out to our loyal and passionate fan base."

Each show explains a basic category of cooking, in an entertaining and informative way, making recipes and techniques accessible to viewers. The network will support the launch of the home videos with an online advertising campaign on FoodTV.com, a direct response effort on-air on Food Network and outdoor advertising. The episodes featured are viewer favorites, frequently requested and referenced in viewer email, letters and phone calls. The videos, $19.95 including shipping and handling per tape or $50.00 for all three, will be available on FoodTV.com or by calling 1-800-565-FOOD beginning November 15.

The first installment of the "Good Eats" trilogy will be "Juicy Meats," which contains three different shows about meats - ribs, steak, and chicken. "A Rib for All Seasons" finds Alton trapped on a desert island eating ribs, managing to show viewers how to turn ribs in to paradise. "Steak Your Claim" shows viewers how to acquire everything from the right steak to the perfect pan to sear it in, while "A Bird in the Pan" answers why the chicken did cross the road - to escape Alton's definition of the perfect oiled chicken!

The second three-some explores the wonderful world of "Super Sweets." "Three Chips for Sister Marsha" follows Alton's sister Martha as she searches for the perfect cookie recipe. "The Art of Darkness" delves into the dark world of chocolate as Alton picks a pod, roasts some beans, and even visits his shrink. "Churn Baby Churn" teaches viewers the secret to not just screaming for, but making their own ice cream.

Finally, the third trio, "Holiday Treats" feature Alton's favorite recipes for the holidays. "Romancing the Bird" is a Food Network Thanksgiving classic where Alton unlocks the secret to a juicy turkey, as he is overrun by meddling kinfolk. In "Behind the Bird," the "Good Eats" crew is stranded after filming a Thanksgiving shoot and finds creative ways to eat all that leftover turkey. And, in "It's a Wonderful Cake" Alton proves that fruitcake shouldn't be the butt of holiday jokes any longer.

Pop culture, comedy, and plain good eating - in "Good Eats," host Alton Brown explores the origins of ingredients, decodes culinary customs and presents food and equipment trends. Punctuated by unusual interludes, simple preparations and unconventional discussions, Alton brings viewers food in its finest and funniest form. Raised in his mother's and grandmother's kitchens, Alton Brown worked as a cook throughout high school and college. After a decade working as a cinematographer and video director, Alton realized that he spent all his time between shoots watching cooking shows, reading cookbooks and eating. Alton and his wife DeAnna then left the film business and moved to Vermont to pursue his first love: food. Alton attended the New England Culinary Institute in Montpelier, VT, but during his years as a culinary student and throughout the restaurant and catering jobs that followed, he couldn't forget about television. He began to conceive a new kind of cooking show, one that would entertain and inform with wit and humor - something for his sitcom-and-fast-food-junkie generation. With that in mind, he started writing "Good Eats," a show that combines his passion for food with quirky pop culture. Alton not only writes the shows but also stars in each offbeat episode on Food Network.

FOOD NETWORK, launched in November 1993, continues to command the food TV genre. Adding more than 950 hours of original programming and up to 60 hours of specials programming in 2001, television's first and only 24-hour food cable network has expanded its lineup to include food programming as it relates to travel and adventure, pop culture, healthy eating, and even reality-based human interest stories, while delivering on the network's core promises - to entertain and inform. With headquarters in New York City and offices in Atlanta, Los Angeles, Chicago, Detroit and Knoxville, FOOD NETWORK is distributed to more than 67 million U.S. households. Internationally, FOOD NETWORK can now be seen in Canada, Australia, France, Korea, Thailand and the Philippines. The E.W. Scripps Company (NYSE:SSP), which also owns and operates Home & Garden Television Network (HGTV), Do It Yourself (DIY), and Fine Living, is the managing general partner.