"FLORIDA LAWYER" LAUNCHED BY AMERICAN LAWYER MEDIA.

American Lawyer Media (ALM; New York) has begun the publication of Florida Lawyer magazine, a new statewide publication targeting Florida's 79,000 attorneys, with an April issue. An annual subscription price for the new monthly has yet to be determined.

ALM said the launch will focus on industry news coverage as well as analysis of business and management issues impacting law firms, including new business development and compensation, office technology and marketing. ALM's twenty-first publication, the launch is designed to complement The Daily Business Review, the company's daily legal and business newspaper chain covering Miami-Dade, Broward and Palm Beach counties.

The premier issue is being distributed to 26,000 attorneys and administrators in 14,000 Florida firms. Editorial includes articles on emerging developments in the area of e-business, nontraditional stock-based compensation, and out-of-state competition from New York, Massachusetts and California. It also include information on the changing Florida bar rules governing legal advertising, confidentiality of e-mail with clients, and escalating salaries for associates. Regular features cover major law suits and company transactions in Florida, a summary of state legal events and personnel news.

ALM said the launch will extend the company's reach in Florida "while providing bottom-line answers for professionals looking to compete more effectively, harness new technology and benchmark their success against other law firms around the state."