"EMARKETING MAGAZINE" LAUNCHED BY PROFESSIONAL MEDIA GROUP.Professional Media Group (PMG PMG abbr. postmaster general PMG 1. Postmaster General 2. Paymaster General ; Norwalk Norwalk (nôr`wôk'). 1 City (1990 pop. 94,279), Los Angeles co., S Calif.; settled in the 1850s, inc. 1957. With the arrival (1875) of the Southern Pacific RR, it became a center for the dairy and logging industries, but , CT), publisher of Matrix and Curriculum Administrator magazines, has begun the publication of eMarketing Magazine. Regular monthly publication will begin in March. The new title will have an initial controlled circulation of 35,000 qualified senior marketing, sales and corporate decision-makers at organizations with more than 100 employees, including those executives with large marketing budgets, PMG said. The new title is described as the only magazine exclusively dedicated to Web marketing strategies and tactics and "the only how-to how-to Informal adj. Offering practical advice and detailed instruction in an activity. n. pl. how-tos Something, such as a book or learning situation, that provides practical advice and detailed instruction in an book of online marketing." PMG said that each issue will be designed to give b2b and b2c executives the latest online marketing, strategies, tactics and case studies. Editorial includes comparisons of products and services, b2b Web site See vertical portal. profiles, information on new technology marketing, executive interviews, legal issues in e-marketing, infrastructure developments, and examinations of Web-based campaigns. Topics to be covered in future issues include: the use of banner ads A graphic image used on Web sites to advertise a product or service. Banner ads come in numerous sizes, but are often rectangles 460 pixels wide by 60 pixels high. Also 460 x 55 and 392 x 72 sizes are commonly used. , rich media, permission marketing, partnering, search engine management and e-database management. The first issue included feature stories on customer retention, e-mail initiatives, guerilla marketing and using debit-cards. |
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