"EAT THIS, NOT THAT! SUPERMARKET SURVIVAL GUIDE" Debuts as Instant Bestseller.

Third Book in the "Eat This, Not That!" Series is #1 Non-Fiction Book in America

NEW YORK -- In its first week on sale, the third book in the Eat This, Not That! series, EAT THIS, NOT THAT! SUPERMARKET SURVIVAL GUIDE, has debuted as the bestselling nonfiction book in the country. The essential guidebook for navigating the American supermarket was penned by Eat This, Not That! and Eat This, Not That! For Kids! authors David Zinczenko and Matt Goulding. The book is also the top-selling health and fitness book of the week, according to Nielsen BookScan rankings, the world's largest retail book sales monitoring service.

Having sold 37,900 copies in its first six days on the shelves, EAT THIS, NOT THAT! SUPERMARKET SURVIVAL GUIDE has already outperformed the best-selling week for the original Eat This, Not That! book by 26%, which has sold over a million copies to date. Sales for Eat This, Not That! and Eat This, Not That! For Kids! have increased 54% and 87%, respectively, since the new book's release.

Investigative and compelling, EAT THIS NOT THAT! SUPERMARKET SURVIVAL GUIDE reveals hundreds of easy food swaps that will save readers thousands of unwanted calories, without dieting. The groundbreaking new book shows shoppers how to avoid nutritional pitfalls lurking in every aisle while helping them make smart food choices every time. With obesity rates soaring, food costs climbing and family food budgets shrinking, this easy-to-use guide is hitting stores just in time to put consumers back in control of their health, their wallets, and their waistlines.

For more information or to purchase the book, visit www.eatthis.com.

Top sellers for the week according to BookScan:

1. Eat This, Not That: Supermarket Survival Guide, by David Zinczenko with Matt Goulding

2. Outliers: The Story of Success, by Malcolm Gladwell

3. The Last Lecture, by Randy Pausch

4. Suze Orman's 2009 Action Plan

5. Flat-Belly Diet, by Liz Vaccariello

6. Marley & Me, by John Grogan

7. Eat This, Not That: The No-Diet Weight Loss Solution, by David Zinczenko with Matt Goulding

8. The Audacity of Hope, by Barack Obama

9. Three Cups of Tea, by Greg Mortenson

10. American Lion: Andrew Jackson, by John Meacham

DAVID ZINCZENKO, SVP/Editor-in-Chief of Men's Health magazine and Editorial Director of Women's Health magazine, is the author of New York Times bestsellers The Abs Diet and The Abs Diet for Women. Once an overweight child, Zinczenko has become one of the nation's leading experts on health and fitness. He is a regular contributor to the Today show and has appeared on Oprah, Good Morning America, Primetime Live, 20/20, The Rachael Ray Show, and The Ellen DeGeneres Show.

MATT GOULDING is the food and nutrition editor of Men's Health. He has cooked and eaten his way around the world, touching down in Allentown, Pennsylvania, where he divides most of his time between keyboard and stovetop.

Eat This Not That! Supermarket Survival Guide

The No-Diet Weight Loss Solution

David Zinczenko with Matt Goulding

Pub date: December 2008

ISBN 10: 1-60529-838-7/ISBN 13: 978-1-60529-838-2

Paperback/$19.95