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"Dancing at the Mardi Gras with Mardi Gras Wines": Celebrating Mardi Gras all year-long...


IRVINE, Calif. -- Mardi Gras Mardi Gras (mär`dē grä), last day before the fasting season of Lent. It is the French name for Shrove Tuesday. Literally translated, the term means "fat Tuesday" and was so called because it represented the last opportunity for  Wine will be touching thousands who have a heartfelt heart·felt  
adj.
Deeply or sincerely felt; earnest.


heartfelt
Adjective

sincerely and strongly felt: heartfelt thanks

Adj. 1.
 feeling for the people of New Orleans New Orleans (ôr`lēənz –lənz, ôrlēnz`), city (2006 pop. 187,525), coextensive with Orleans parish, SE La., between the Mississippi River and Lake Pontchartrain, 107 mi (172 km) by water from the river mouth; founded . The devastation brought upon the Gulf Coast calls out to everyone to remember the spirit and celebration of Mardi Gras.

During this season of Mardi Gras, many have reaffirmed their tenacity to rebuild the Gulf Coast, one nail, one dollar, one prayer...multiplied mul·ti·ply 1  
v. mul·ti·plied, mul·ti·ply·ing, mul·ti·plies

v.tr.
1. To increase the amount, number, or degree of.

2. Mathematics To perform multiplication on.
 by the millions. As part of this worldwide calling, Mardi Gras Wines have been exceptionally crafted to honor the spirit, the laughter, and the music of the people.

Mardi Gras Wine is a commercial suite of quality wines that the consumer can enjoy all year long at a very affordable price point. "We have captured the spirit of Mardi Gras in every bottle of our California Chardonnay and Merlot wine," states Diane Svehlak, President of Access Beverage.

A portion of the proceeds from every bottle of Mardi Gras Wine goes towards rebuilding homes and businesses in the Gulf Coast through selected aid organizations.

The visual impact of the label, "Dancing at the Mardi Gras," by Ulrike Martin, generates an emotional bond with the consumer before the bottle ever leaves the shelf. Mardi Gras Wine labels illustrate the Mardi Gras High Priestess high priestess
n.
The female head or chief proponent, as of a movement or doctrine: the high priestess of modern art. 
 with the aid of her magic beads blowing the hurricanes away from the Gulf Coast as the Royal Jester guides her to Carnival carnival, communal celebration, especially the religious celebration in Catholic countries that takes place just before Lent. Since early times carnivals have been accompanied by parades, masquerades, pageants, and other forms of revelry that had their origins in .

Though New Orleans and Mobile share many firsts in the celebration of Mardi Gras, millions of people in the Southeastern United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area.  enjoy Mardi Gras in their own cities. To honor their undying spirit during this difficult recovery, Access Beverage is proud to introduce their flagship brand, Mardi Gras Wines, in Louisiana, Alabama, Nevada, Florida, and Texas beginning January, 2008. Delivery to the rest of the US market will soon follow.

Celebrate with us "To life, laughter, and the spirit of Mardi Gras."

Access Beverage, Inc. - DBA Mardi Gras Wine- is the Orange County based beverage-marketing company that specializes in brand ownership, private label and the licensing and branding of premium wines, spirits, and related products. Its business platform is grounded on fresh ideas backed by seasoned management. Access Beverage, Inc. 949.552.3334 www.mardigraswines.com
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Publication:Business Wire
Date:Jan 22, 2008
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