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"Da Bears" Official Outfitter, Reebok Debuts Humorous New TV Spot.


Writer Robert Smigel and Cast Members George Wendt and Joe Mantegna to Reprise Famous Sketch Roles Alongside Colts' Super Bowl Champ Adam Vinatieri for New Reebok Ree´bok`   

n. 1. (Zool.) The peele.
 Ad

CANTON, Mass. -- With bushy mustaches, dark sunglasses, and head to toe Chicago Bears fan gear, Bill Swerski's Super Fans reunite with special guest Adam Vinatieri in Reebok's new TV spot "Reebok: The Official Outfitter of 'Da Bears'." To help devoted Bears fans Bob Swerski and Carl Wolarski, played by George Wendt and Joe Mantegna, recover from their beloved team's loss in the big game, Vinatieri will join their famous roundtable discussion on "Da Bears." The 30-second Reebok TV ad, written by Robert Smigel and produced and directed by New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 advertising agency mcgarrybowen, will begin airing this evening on ESPN ESPN Entertainment and Sports Programming Network  and will also air during tomorrow night's Saturday Night Live This article is about the American television series. For the show related to Big Brother (UK), see Saturday Night Live (UK).

Saturday Night Live (SNL
. In addition, a longer version of the spot will be available for viewing and downloading on www.rbk.com/us/football.

Filmed in Chicago with the help of the only kicker in NFL NFL
abbr.
National Football League

NFL (US) n abbr (= National Football League) → Fußball-Nationalliga
 history to win four Super Bowls, Vinatieri, the humorous new commercial, "Reebok: The Official Outfitter of 'Da Bears'," reenacts the popular "Bill Swerski's Super Fans" skits that ran on Saturday Night Live throughout the 1990s. Keeping the new Reebok spot truly authentic, the script was written by the skit's original writer and creator, Smigel.

"As the official outfitter of the National Football League, Reebok created this fun new spot to pay homage to football fans in a real way," said Rich Prenderville, Reebok's Head of Global Brand Marketing. "Die-hard Chicago Bears supporters, Vinatieri's loyal followers and all NFL fans across the country will connect with Reebok's reenactment re·en·act also re-en·act  
tr.v. re·en·act·ed, re·en·act·ing, re·en·acts
1. To enact again: reenact a law.

2.
 of the original 'Super Fans' skit."

Throughout the 90s, the characters in Saturday Night Live's recurring "Bill Swerski's Super Fans" skits, hosted a roundtable sports program "live" from the heart of Chicago. Dressed head to toe in to stand or carry the feet in such a way that the toes of either foot incline toward the other.

See also: Toe
 Bears attire, the "Super Fans" discussed current sporting events and always found a way to conclude the conversation by making a heartfelt toast to "Da Bears!"

Reebok International, based in Canton, Massachusetts, is a leading worldwide designer, marketer and distributor of sports, fitness and casual footwear, apparel and equipment. A subsidiary of the adidas Group, the company operates under the Reebok, CCM CCM Contemporary Christian Music
CCM Critical Care Medicine
CCM County College of Morris (New Jersey)
CCM Chama Cha Mapinduzi (political party, Tanzania)
CCM CORBA Component Model
, Jofa, and Koho brands. For more information, visit Reebok at www.rbk.com.
COPYRIGHT 2007 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2007, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Feb 16, 2007
Words:389
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