"Crouching Tiger, Hidden Dragon" Star Makes High Moves for Milk; Zhang Ziyi Slashes Through the Scene as She Stars in Her Own Milk Mustache Ad.

Business Editors & Entertainment Writers

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WASHINGTON--(BUSINESS WIRE)--May 7, 2002

Zhang Ziyi, famous for her super-human martial arts stunts in "Crouching Tiger, Hidden Dragon" and "Rush Hour 2," is getting her kicks from calcium-rich milk. Ziyi leapt into the spotlight as the latest celebrity to join the "got milk?"(R)/Milk Mustache campaign to show how easy it is to get the nutrients and calcium in milk to fuel an active lifestyle.

Ziyi's ad will debut in the May 13 issue of US Weekly. The ad copy reads, "9 essential nutrients in every easy-to-open bottle. got milk?"

Fun new milk flavors and convenient packaging make it even easier than ever for teens to get the nutrients their growing bodies need. The nine essential nutrients in milk help provide fuel for high-endurance exercise and gravity-defying leaps.

"Zhang is an ideal role model because she knows the importance of drinking milk to help pack a powerful punch," said Kurt Graetzer, CEO of the "got milk?"(R)/Milk Mustache campaign. "Unfortunately, nearly nine out of 10 teen girls and almost seven out of 10 teen boys don't make the cut when it comes to getting enough calcium."

Zhang's ad helps educate teens about the total nutrient package found in milk. The National Academy of Sciences recommends that teenagers get at least 1,300 milligrams of calcium per day, or the equivalent of at least four 8-ounce glasses of milk.

For more information on the benefits of drinking milk and the "got milk?"/Milk Mustache campaign, log on to www.whymilk.com.

The National "got milk?"(R)Milk Mustache Campaign is jointly funded by America's milk processors and dairy farmers: the National Fluid Milk Processor Promotion Board in Washington, D.C., and Dairy Management Inc., Rosemont, Illinois. The goal of the multi-faceted campaign is to educate consumers on the benefits of milk and to raise milk consumption. A series of educational brochures is available by visiting the milk Web site at www.whymilk.com. Bozell New York is the creative agency for The National "got milk?"(R)Milk Mustache Campaign.

The tagline "got milk?"(R) was created for the California Milk Processor Board by Goodby Silverstein & Partners and is licensed by the national milk processor and dairy producer groups.

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