"Crossing the Chasm" Author Keynotes Saratoga Systems User Conference.

WASHINGTON--(BUSINESS WIRE)--Sept. 22, 1998--

Event Attracts More Than 350

Customer Relationship Management Customers

Saratoga Systems, the 11-year leader in customer relationship management software with more than 60,000 users worldwide, today kicked off "Intersections '98", the company's eighth annual North American user conference.

The four-day event, held at the Grand Hyatt Washington, D.C., has attracted more than 350 customers from such leading corporations as BASF, Emery Worldwide, Minolta, Heinz U.S.A. and many other leading companies.

On Sept. 23, Geoffrey A. Moore, renowned author of "Crossing the Chasm", "Inside the Tornado" and "The Gorilla Game", will present a keynote address that will reveal his latest thinking on strategies for today's high technology marketplace. Moore is president and founder of The Chasm Group (TCG), a consulting practice that provides marketing strategy and organizational services to many leading high technology companies based on the ideas set forth in his books.

Michael Maoz, an analyst with Gartner Group, will deliver a keynote address that outlines the leading research firm's view of technology-enabled relationship management. In addition, William Young, a University of Chicago lecturer and authority on sales management, will map out guidelines for using technology tools to directly impact an organization's bottom line. Customer Presentations By Unilever, Metropolitan Life and Other Companies

Highlighting the conferences are the many customer presentations made by sales automation managers and information technology professionals involved with Saratoga customer management solutions at such leading corporations as BetzDearborn, Northeast Utilities, Johnson Controls, Metropolitan Life, Scudder Kemper Investments and Unilever Corp.

Al Smith and Mark Elconin, Saratoga's co-founders, along with other company executives, will be chairing the event with presentations on corporate and product direction, and feedback sessions that address issues of the customers' choosing.

"The primary goal of our user conferences is to create an open forum for sharing valuable ideas and discussing important issues that impact our customers' CRM systems," said John Carlson, vice president of marketing. "Although the Saratoga user base has tremendous diversity, there are many commonalities that the customers share, and that is why the attendance keeps growing every year."

Throughout the event, Saratoga speakers will be hosting sessions that review the many new solutions the company is offering in conjunction with Avenue(TM), its flagship customer relationship management system. AvenueService(TM), a new business solution designed for customer service applications will be unveiled and demonstrated; and Saratoga will have training sessions on AvenueConfigurator(TM), a software module that enables sales professionals to effectively combine complex, product, service and pricing specifications. In addition, company representatives will review Saratoga's Automated Encyclopedia(TM), which combines push and intelligent agent technology to provide corporations with a Web-based marketing encyclopedia system to deliver documents out to the field.

Attendees included chief information officers; sales automation managers and other IT professionals; engineers; and sales and marketing executives. Industries as diverse as banking, chemicals, healthcare, finance, package delivery and software were represented. About Saratoga Systems

Established in 1987, Saratoga Systems is the leading developer and supplier of customer relationship management software. The company's future safe development strategy ensures an easy migration path to tomorrow's technologies and has enabled Saratoga to build one of the industry's largest customer bases, with more than 600 corporations and 60,000 individual users throughout the U.S., Europe, Canada, Australia, and the Asia-Pacific region. Key customers include Emery Worldwide, Computer Associates, Goodyear Tire & Rubber Co. and many other Global 2000 companies. Saratoga manages worldwide operations from its Campbell, Calif., headquarters, as well as from sales and support offices in Boston, the UK, France, Germany and Sweden.

For more information, visit www.saratogasystems.com or contact Saratoga Systems' California headquarters office at 408/371-9330 (phone), 408/371-9376 (fax), or [e-mail].

Avenue, AvenueService, AvenueConfigurator, Automated Encyclopedia and Saratoga Systems are trademarks of Saratoga Systems, Inc. All other brand or company names mentioned are property of their respective owners.