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"Car Coach" Lauren Fix Partners with AutoTrader.com.


Nationally Recognized Auto Expert to Help Build Brand Awareness

ATLANTA -- AutoTrader.com, the ultimate automotive marketplace, today announces its partnership with nationally recognized auto expert and "Car Coach" Lauren Fix The creator of this article, or someone who has substantially contributed to it, may have a conflict of interest regarding its subject matter.
It may require cleanup to comply with Wikipedia's content policies, particularly neutral point of view.
. Fix will assist with building brand awareness and enhancing the company's image as an expert and as a trustworthy source for consumers looking for Looking for

In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with.
 vehicles and automotive information.

Fix brings with her a captive audience of women and the ability to raise awareness of what AutoTrader.com has to offer to consumers of this key demographic. Since research shows women between the ages of 18 to 49 have the final say in 85% of all automotive decisions, AutoTrader.com believes incorporating Fix's expert knowledge into its outreach and information-sharing programs is one avenue to further its reach with this influential group.

Fix can already be seen from coast-to-coast on local morning and midday television shows. She has made appearances on CNN CNN
 or Cable News Network

Subsidiary company of Turner Broadcasting Systems. It was created by Ted Turner in 1980 to present 24-hour live news broadcasts, using satellites to transmit reports from news bureaus around the world.
, "The View," "The Oprah Winfrey “Oprah” redirects here. For the show, see The Oprah Winfrey Show.

Oprah Gail Winfrey (born January 29, 1954) is the American multiple-Emmy Award winning host of The Oprah Winfrey Show, the highest-rated talk show in television history.
 Show," "TODAY" and many other national programs. Additionally, AutoTrader.com and Fix have already collaborated on an appearance she made on TBS' "Movie and a Makeover."

In partnering with AutoTrader.com, Fix will continue to make TV and radio appearances on the company's behalf and take part in AutoTrader.com-sponsored events. She will also supply content for AutoTrader.com's Research & Compare module, which provides visitors with information on industry trends, car purchasing guides and auto upkeep tips.

In addition to acting as a corporate spokesperson Fix is the host and automotive expert for "Talk 2 DIY DIY
abbr.
do-it-yourself


DIY or d.i.y. Brit, Austral & NZ do-it-yourself
DIY
abbr DIY
do it yourself a DIY shop/job.
 Automotive": a show on the Do-It-Yourself Network (DIY) that provides in-depth tips and demonstrations on auto repair. She is authoring a highly anticipated car guide, Lauren Fix's Essential Guide to Car Smarts to be released by St. Martins St. Martin

in midwinter, gave his cloak to a freezing beggar. [Christian Hagiog.: Brewer Dictionary]

See : Kindness
 Press and recently completed a tour with "O, The Oprah Magazine" for Oprah's Live Your Best Life Tour as the automotive expert. She has earned many awards in her career including the 2003 International Automotive Media Award for Public Service, the 2005 and 2006 Automotive Communications Council's Best PR Effort Awards and she is currently a finalist in the Marketing Campaign of the Year category of the 3rd Annual Stevie Awards The Stevie Awards were created in 2002 to honor and generate public recognition of the efforts, accomplishments, and positive contributions of companies and business people worldwide.  for Women In Business.

About AutoTrader.com

AutoTrader.com, created in 1997 and headquartered in Atlanta, Ga., is the Internet's leading auto classifieds marketplace and consumer information website. AutoTrader.com aggregates in a single location more than 3 million vehicle listings from 40,000 dealers and 250,000 private owners, which provide the largest selection of vehicles attracting more than 11 million qualified buyers each month. Through innovative merchandising products such as multiple photos and comprehensive search functionality, AutoTrader.com unites buyer and seller online - dramatically improving the way people research, locate and advertise vehicles.

AutoTrader.com is a majority-owned subsidiary majority-owned subsidiary

A firm in which more than 50% of outstanding voting stock is owned by the parent company.
 of Cox Enterprises Cox Enterprises is the successor to the publishing company founded in Dayton, Ohio, by James Middleton Cox, who began with the Dayton Daily News. The company is private, 98% controlled by the octogenarian daughter of Cox, Anne Cox Chambers, and the two children of her late . The venture capital firm Kleiner Perkins Caufield & Byers is also an investor.
COPYRIGHT 2007 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2007, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Feb 12, 2007
Words:477
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