"Campbell's Chunky" Soup to Feature Largest Roster of Athletes in Its 'Mama's Boys' Commercials.

Get a Behind-the-Scenes Look as "Chunky" Soup Makes Brand History with Eight NFL Players Starring in the 2007-2008 Advertising Campaign

PARSIPPANY, N.J. -- "Campbell's Chunky" soup will feature the largest contingent of NFL stars to ever participate in its "Mama's Boys" advertising campaign this NFL season. Eight of the NFL's most elite athletes will appear in the campaign, including:

* LaDainian Tomlinson (San Diego Chargers)

* Matt Hasselbeck (Seattle Seahawks)

* Maurice Jones-Drew (Jacksonville Jaguars)

* Larry Johnson (Kansas City Chiefs)

* Jonathan Vilma (New York Jets)

* DeMarcus Ware (Dallas Cowboys)

* Devin Hester (Chicago Bears)

* Todd Heap (Baltimore Ravens)

All eight athletes, and a combination of their real-life moms, will be featured in television and print advertising set to debut during the NFL's opening weekend, September 6th. The eight NFL stars follow in the footsteps of past "Campbell's Chunky" soup spokesmen and NFL greats, including Reggie White, John Elway, Terrell Davis, Jerome Bettis, Donovan McNabb, and Brian Urlacher, among others.

The campaign marks "Campbell's Chunky" soup's tenth consecutive season sponsoring the NFL and will reflect the "big-hearted" essence of the "Chunky" brand - a larger-than-life, hard-working guy who possesses a genuine "love of the game" attitude and is always looking out for others, especially his mom. The ads will also feature the trademark "Campbell's Chunky" soup message, "It fills you up right."

For B-Roll, Interviews, and Additional Information Visit: http://www.onthescene.com/MNR/chunkysoup/MamasBoys.html