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"Campbell's Chunky" Soup to Feature Largest Roster of Athletes in Its 'Mama's Boys' Commercials.


Get a Behind-the-Scenes Look as "Chunky" Soup Makes Brand History with Eight NFL NFL
abbr.
National Football League

NFL (US) n abbr (= National Football League) → Fußball-Nationalliga
 Players Starring in the 2007-2008 Advertising Campaign

PARSIPPANY, N.J. -- "Campbell's Chunky" soup will feature the largest contingent of NFL stars to ever participate in its "Mama's Boys Mama's Boys were a 1980s hard rock/heavy metal group from County Fermanagh, Northern Ireland featuring the three McManus brothers Pat, a.k.a. 'The Professor", (guitar and occasionally fiddle), John (bass and vocals), Tommy (drums). " advertising campaign this NFL season. Eight of the NFL's most elite athletes will appear in the campaign, including:

* LaDainian Tomlinson LaDainian Tomlinson (born June 23, 1979) is an American football player who currently plays running back for the San Diego Chargers of the National Football League. Tomlinson, frequently called "LT",[1]  (San Diego Chargers
    “Chargers” redirects here. For other uses, see Charger.

The San Diego Chargers are a professional American football team based in San Diego, California.
)

* Matt Hasselbeck (Seattle Seahawks)

* Maurice Jones-Drew (Jacksonville Jaguars)

* Larry Johnson (Kansas City Chiefs
    The Kansas City Chiefs are a professional American football team based in Kansas City, Missouri. They are members of the Western Division of the American Football Conference (AFC) in the National Football League (NFL).
    )

    * Jonathan Vilma (New York Jets
      The New York Jets are a professional American football team based in the New York metropolitan area. They are members of the Eastern Division of the American Football Conference (AFC) in the National Football League (NFL).
      )

      * DeMarcus Ware (Dallas Cowboys)

      * Devin Hester (Chicago Bears)

      * Todd Heap (Baltimore Ravens)

      All eight athletes, and a combination of their real-life moms, will be featured in television and print advertising set to debut during the NFL's opening weekend, September 6th. The eight NFL stars follow in the footsteps of past "Campbell's Chunky" soup spokesmen and NFL greats, including Reggie White, John Elway, Terrell Davis, Jerome Bettis, Donovan McNabb, and Brian Urlacher, among others.

      The campaign marks "Campbell's Chunky" soup's tenth consecutive season sponsoring the NFL and will reflect the "big-hearted" essence of the "Chunky" brand - a larger-than-life, hard-working guy who possesses a genuine "love of the game" attitude and is always looking out for others, especially his mom. The ads will also feature the trademark "Campbell's Chunky" soup message, "It fills you up right."

      For B-Roll, Interviews, and Additional Information Visit: http://www.onthescene.com/MNR/chunkysoup/MamasBoys.html
      COPYRIGHT 2007 Business Wire
      No portion of this article can be reproduced without the express written permission from the copyright holder.
      Copyright 2007, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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      Publication:Business Wire
      Date:Apr 30, 2007
      Words:231
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