"BusinessWeek Chicago" to launch in November.McGraw-Hill's (New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of ) "BusinessWeek BusinessWeek is a business magazine published by McGraw-Hill. It was first published in 1929 (as The Business Week) under the direction of Malcolm Muir, who was serving as president of the McGraw-Hill Publishing company at the time. " magazine will begin the publication of"BusinessWeek Chicago Chicago, city, United States Chicago (shĭkä`gō, shĭkô`gō), city (1990 pop. 2,783,726), seat of Cook co., NE Ill., on Lake Michigan; inc. 1837. " magazine with an issue in November. It will be published monthly and will have an initial controlled circulation of 60,000 business executives and professionals who are current "BusinessWeek" subscribers as well as other, select city and regional "decision-makers." McGraw-Hill said the new title will provide "news, insight and analysis" for the Chicago business market and will identify business trends and offer "realistic solutions and best practices that benefit the bottom line." Content and coverage will be based on the parent magazine, the company said, noting that "'BusinessWeek' has a long tradition of providing analysis, perspective and interpretation of global business news to readers." The new title "will provide the same insight for our Chicago-area readers, with content focused on their needs." The launch is McGraw-Hill's first entry into the city/regional business publication market and is a direct competitor of "Crain's Chicago Business," a weekly produced by Crain Communications (Detroit, MI) since 1978. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. the Publishers Information Bureau (PIB See NIST binary. ; New York), advertising and page totals for the (cont'd on p. 2) first six months of 2007 for national business publications were mixed. For instance, "Fast Company" showed an increase of 14.1% in ad revenue and an 8% increase in ad pages for the six-month period, "The Economist" had increases of 31.3% (to $28.4 million) and 13% (to 634 ad pages) and "Forbes" had an ad revenue increase of 11.8% (to $104.4 million) with an ad page decline of 1.1% (to 915 ad pages). Meanwhile, magazines like "Entrepreneur entrepreneur (än'trəprənûr`) [Fr.,=one who undertakes], person who assumes the organization, management, and risks of a business enterprise. " (-11.9% & 17.4%), "Fortune" (-13.4% & 20.1%) and "Fortune Small Business (-26.8% & 24.3%) showed dramatic declines in both ad revenue and ad pages. Ad revenues for "BusinessWeek" for the period fell 15.2% to $67.7 million and ad pages fell 20% to 564. Depending on the new title's success, McGraw-Hill will consider launching other city/regional business titles for cities like Boston, San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden and Denver. |
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