"Best-of-Breed" Sounds Great If You're a Poodle: MidMarketer's Online Tool Detects Overused Marketing Terms and Offers Suggestions.CHICAGO -- While companies keep packing their marketing content full of promises to "add value" and deliver "innovative solutions," online marketing resource MidMarketer is taking a stand with their straightforward "Content De-Crapifier." The aptly named interactive tool immediately identifies stale stale horseman's term for the act of urination by a horse. and overused marketing buzzwords Below is a list of common buzzwords which form part of the business jargon of Corporate work environments. General Conversation
"The De-Crapifier is a fun way to put your marketing content to the B.S. test," says Dan Swartz Daniel S. Swartz (born December 23, 1934 in Owingsville, Kentucky) is a retired American basketball player. A 6'4" forward from Morehead State University, Swartz played one season (1962-63) in the National Basketball Association as a member of the Boston Celtics. , President of MidMarketer, the only online resource dedicated solely to the marketing efforts of mid-sized companies. "Marketing people get a kick out of using the tool, but they also asked for a printable print·a·ble adj. 1. Capable of being printed or of producing a print: printable negatives. 2. Fit for publication: printable language. reminder of words to avoid. We've created a downloadable tip sheet that lists some of the most commonly overused buzzwords and phrases, which is quite humorous but also very useful." The tip sheet is called 'Best-of-Breed' Sounds Great if You're a Poodle poodle, popular breed of dog probably originating in Germany but generally associated with France, where it has been raised for centuries. There are three varieties, differing in size only. : 24 Meaningless Words and Phrases Words and Phrases® A multivolume set of law books published by West Group containing thousands of judicial definitions of words and phrases, arranged alphabetically, from 1658 to the present. to Purge from Your Marketing Content. For help with identifying some of the most common buzzwords and offering suggestions for improvement, MidMarketer turned to Pete Savage, a professional copywriter and content specialist. Savage has focused his career on writing marketing content for business-to-business companies. "Marketers often struggle to find the right words to describe what they do, and why anyone should care," says Savage. "These tools are an easy way to identify those words that weaken your marketing communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales , and stamp them out," he says. Pete Savage has earned MidMarketer's Certified Resource status. MidMarketer engages potential marketing resources in a certification process and only certifies certain marketing products or service organizations that demonstrate a tailored offering to mid-sized organizations. Other MidMarketer Certified Resources include Emma for email marketing; Unica Corporation (Nasdaq:UNCA UNCA University of North Carolina at Asheville UNCA United Nations Correspondents Association ) for cross channel campaign management; Engine Ready for search marketing; Interact Direct for database marketing; and VigilanteWeb for web development. Swartz noted that more Certified Resources are continually being researched and added. The Content De-Crapifier and the tip sheet "'Best-of-Breed' Sounds Great if You're a Poodle: 24 Meaningless Words and Phrases to Purge from Your Marketing Content" can be found here: http://www.midmarketer.com/tools/content-de-crapifier/. About MidMarketer MidMarketer is the only online resource dedicated to helping marketers gain knowledge and insight on how to successfully market and manage their mid-sized organizations in an increasingly competitive world. About Pete Savage, B2B (Business to Business) Refers to one business communicating with or selling to another. See B2B e-commerce, B2C and B2G. B2B - business to business Copywriter Pete Savage is a freelance copywriter who writes e-newsletters, case studies, direct marketing campaigns and more for businesses who want to drive growth with smart marketing campaigns. Free resources for B2B marketers are available at www.petesavage.com. Contact Pete at pete@petesavage.com. |
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