"Best copywriter in the world" launches e-letter called Bencivenga Bullets.There's never a time for modesty Modesty See also Chastity, Humility. Bell, Laura reserved, demure character. [Br. Lit.: Pendennis] Bianca gentle, unassuming sister of Kate. [Br. Lit. on the part of marketing copywriters This is a list of well-known advertising copywriters who founded a major multinational agency, have been inducted into an advertising hall of fame, or have been recognized with a lifetime achievement award. , and the legendary Gary Bencivenga is no exception. In the current online promotion of his new e-letter, he quotes about ten industry leaders whose testimonials run along the lines of "best copywriter in the world," "best copywriter on earth," and "best copywriter we've ever used."* We signed up for Gary Bencivenga's Beat Your Control!, but received this notice in his welcome letter: Actually, with merry (egotistical?) disregard for the length of my name, I have just renamed it BENCIVENGA BULLETS. Why the change? First, I want it clear there's a real person behind this e-letter. (You have to know I am real, for who in their right mind would invent the name Bencivenga Bullets?) Second, unlike so many longwinded emails that clog your in-box, this will read fast. Each issue will be like a bullet: short, lighting fast and explosively powerful in boosting your direct response results, both online and off. Your first BULLET will reveal one of the least-known yet most powerful secrets for boosting response and simultaneously motivating prospects to bond with your product or service, often for life. I have used this technique for years with superb results, but have never seen it described in print. Virtually all marketers, even the great ones, are unaware of it. As a result, they're leaving a lot of money on the table. You'll see. This BULLET will zing your way tomorrow. Others will arrive about once a month. Study that promo pro·mo n. pl. pro·mos Informal A promotional presentation, such as a television spot, radio announcement, or personal appearance. copy. It has everything--benefits, features, hype hype 1 Slang n. 1. Excessive publicity and the ensuing commotion: the hype surrounding the murder trial. 2. , verbal visuals, and suspense SUSPENSE. When a rent, profit a prendre, and the like, are, in consequence of the unity of possession of the rent, &c., of the land out of which they issue, not in esse for a time, they are said to be in suspense, tunc dormiunt, but they may be revived or awakened. Co, Litt. 313 a. . And, promised bullets or not, his promotion goes on for nine pages. Bencivenga told us, "I've just retired and am not accepting new copywriting Copywriting is the process of writing the words that promote a person, business, opinion, or idea. It may be used as plain text, as a radio or television advertisement, or in a variety of other media. assignments. And, since I'm no longer competing with other copywriters in split-run tests to earn my living, I finally feel free to reveal the many response-boosting secrets I've learned from thousands of tests over the years, allowing others to benefit from them. "I just launched the e-letter a couple of weeks ago and have been startled star·tle v. star·tled, star·tling, star·tles v.tr. 1. To cause to make a quick involuntary movement or start. 2. To alarm, frighten, or surprise suddenly. See Synonyms at frighten. at the response. Almost exclusively from word of mouth, in the past week more than 900 readers have signed up, many of them in the newsletter industry," he said. "(Since I have such a high readership read·er·ship n. 1. The readers of a publication considered as a group. 2. Chiefly British The office of a reader at a university. in this area, I'll be sure to include lots of tips that help newsletter publishers boost response and retention. Bullet #1 is a good example, as you'll see. "If your readers sign up now, they'll have every Bullet starting with #1 and going forward." Sign up at the following website. www.accountableadvertising.com BencivengaBullet@aol.com *To which we might add: "Gary Bencivenga is one of the smartest copywriters on earth," because he is among those DMers who subscribe to Verb 1. subscribe to - receive or obtain regularly; "We take the Times every day" subscribe, take buy, purchase - obtain by purchase; acquire by means of a financial transaction; "The family purchased a new car"; "The conglomerate acquired a new company"; The Newsletter on Newsletters. |
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