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"Beauty" Revolution from Wimm-Bill-Dann.


Company Launches Russia's First Innovative Beauty Drink - Neo Beauty

MOSCOW -- Wimm-Bill-Dann Foods OJSC OJSC Open Joint Stock Company  [NYSE NYSE

See: New York Stock Exchange
: WBD WBD Will Be Done
WBD Wide Band Data Instrument (Cluster spacecraft)
WBD Wideband Data
], Russia's leading producer of healthy food products, today launched Neo Beauty, an innovative dairy drink, containing the unique 3D Regeneo formula with aloe vera aloe vera
n.
1. A species of aloe (Aloe vera) native to the Mediterranean region.

2. The mucilaginous juice or gel obtained from the leaves of this plant, used in pharmaceutical preparations for its soothing and healing
. Neo Beauty is the first functional food product of its kind on the Russian market with a proven impact on the overall health and particularly the state of skin, nails and hair.

The exclusive 3D Regeneo formula contains aloe vera, anti-oxidants, minerals and vitamins. It was created by scientists at Wimm-Bill-Dann's Research and Development Center together with their Swiss colleagues. The unique recipe of Neo Beauty dairy drink provides a healing, strengthening and regenerating effect on the skin, hair and nails. The effectiveness of Neo Beauty has been confirmed successfully by clinical tests. The range consists of a functional pro-biotic drink and a drinking yogurt in a variety of flavours both with aloe vera.

"The launch of Neo Beauty demonstrates once again that Wimm-Bill-Dann is the leader among health food producers in Russia," said Grant Winterton, Director for Marketing and Innovation at Wimm-Bill Dann. "We believe that the market for functional products in Russia will grow in value terms by around 40-50% per year over the next three years, as consumers seek tasty and healthy products that help them manage busy liftestyles. We are leading the development of this market segment in line with our vision of being Russia's leading producer of healthy foods for the entire family."

Neo Beauty is a part of Wimm-Bill-Dann's Neo line of functional products. These include dairy drink Immunelle enriched with complex lactose cultures, dairy-fruit cocktail Magitel and dairy drink Bio-Vit with bifudus cultures.

Wimm-Bill-Dann Foods OJSC was founded in 1992 and is the largest manufacturer of dairy products dairy products dairy nplproduits laitier

dairy products dairy nplMilchprodukte pl, Molkereiprodukte pl 
 and a leading producer of juices and beverages in Russia and the CIS Cis (sĭs), same as Kish (1.)


(1) (CompuServe Information Service) See CompuServe.

(2) (Card Information S
. The company produces dairy products (main brands include: Domik v Derevne, Neo, 2Bio, 33 Korovy, Chudo and more), juices (J7, Lubimy Sad, 100% Gold), Essentuki mineral water and Agusha baby food. The company has 36 manufacturing facilities in Russia, Ukraine, Kyrgyzstan and Uzbekistan with over 21,000 employees. Wimm-Bill-Dann became the first Russian dairy producer to receive approval from the European Commission European Commission, branch of the governing body of the European Union (EU) invested with executive and some legislative powers. Located in Brussels, Belgium, it was founded in 1967 when the three treaty organizations comprising what was then the European Community  to export its products into the European Union European Union (EU), name given since the ratification (Nov., 1993) of the Treaty of European Union, or Maastricht Treaty, to the

European Community
.

On May 18, 2006, Standard & Poor's Governance Services confirmed WBD's Corporate Governance Corporate Governance

The relationship between all the stakeholders in a company. This includes the shareholders, directors, and management of a company, as defined by the corporate charter, bylaws, formal policy, and rule of law.
 Score 7+ (7.7 accordingly on the Russian national scale), which makes the Company's score the highest rating in Russia. That result reflects the effective work of the Board of Directors and, in particular, the real influence of independent directors in the decision-making process and the adherence of the controlling shareholders to the highest standards of corporate governance.

Some of the information contained in this press release may contain projections or other forward-looking statements regarding future events or the future financial performance of Wimm-Bill-Dann Foods OJSC, as defined in the safe harbor Safe Harbor

1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated.

2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive.
 provisions of the U.S. Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and  of 1995. We wish to caution you that these statements are only predictions and that actual events or results may differ materially. We do not intend to update these statements to conform them to actual results. We refer you to the documents Wimm-Bill-Dann Foods OJSC files from time to time with the U.S. Securities and Exchange Commission, specifically, the Company's most recent Form 20-F. These documents contain and identify important factors, including those contained in the section captioned "Risk Factors" in our Form 20-F, that could cause the actual results to differ materially from those contained in our projections or forward-looking statements, including, among others, potential fluctuations in quarterly results, and risks associated with our competitive environment, acquisition strategy, ability to develop new products or maintain market share, brand and company image, operating in Russia, volatility of stock price, financial risk management, and future growth.
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Publication:Business Wire
Date:Sep 25, 2007
Words:637
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