"Baywatch" Returns with a Splash Weeknights on ION Television.The "Most-Watched TV Series in the World" from FremantleMedia North America Joins ION Television's Primetime Programming Lineup WEST PALM BEACH, Fla. -- ION Media Networks ION Media Networks (formerly known as Paxson Communications) is an American television broadcasting company that owns and operates over 60 television stations in most major American markets. It is publicly traded on the American Stock Exchange under the symbol ION. , Inc. (AMEX AMEX See: American Stock Exchange :ION) has entered into an agreement with distributor Litton Entertainment to air FremantleMedia North America's mega-hit television series, "Baywatch," on ION Television, it was jointly announced today by Brandon Burgess, Chairman and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of ION Media Networks, and Dave Morgan, President and CEO of Litton Entertainment. The agreement marks the latest addition of popular, quality programming to the network's primetime lineup. This upbeat, action-packed series melds real-life issues, accessible characters and tongue-in-cheek humor to provide ION's broad audience with a perennial favorite that defined a genre. "Baywatch" on ION will launch Monday, March 3, and air Mondays through Thursdays at 10 pm (ET). "This is another fun example of our strategy to offer upbeat, mainstream programming to our viewers," said Burgess. "This iconic series is a multi-generational TV staple, and 'America's Got Talent' and 'Borat' have made David Hasselhoff and Pam Anderson as hip and relevant as ever." Set on the beaches of Malibu, "Baywatch" centers on the daily adventures of a team of athletic California lifeguards, their life-saving work and their off-duty relationships. Featuring David Hasselhoff as Lt. Mitch Buchannon, the series made international stars out of Pamela Anderson, Carmen Electra, Yasmine Bleeth and Alexandra Paul. In each episode, new dangers imperiled the cast, but, racing to the rescue in trademark slow-mo' style, Los Angeles County's finest lifeguards usually prevailed. Not long after its debut, "Baywatch" became the most-watched television show in the world. "We are thrilled to announce that 'Baywatch' will be back before national audiences in prime time," said Morgan. "This classic series features drama, action, romance, humor and a cast of celebrity icons." "This brand goes from strength to strength," added Lisa Honig, Vice President, Program Distribution for FremantleMedia Enterprises in North America, the licensing, distribution and home entertainment division of FremantleMedia. "'Baywatch' continues to draw audiences on-air all over the world and remains a lucrative revenue stream off-air with a strong demand in both the home entertainment and consumer products markets. We're delighted to be working with ION and Litton to bring the show back to the domestic fan base." The new agreement is part of ION's ongoing initiative to add compelling programming from leading content providers that blends effectively with the network's signature quality content. This past New Year's Eve, ION Television added to its primetime lineup the Emmy-nominated series, "The Drew Carey Show." "Baywatch" will further broaden the network's appeal by targeting a contemporary audience with fun and upbeat entertainment. "Baywatch, which premiered on NBC NBC in full National Broadcasting Co. Major U.S. commercial broadcasting company. It was formed in 1926 by RCA Corp., General Electric Co. (GE), and Westinghouse and was the first U.S. company to operate a broadcast network. in 1989 and ran in first-run syndication from 1991-2001, was executive produced by Michael Berk, Gregory J. Bonan and Douglas Schwartz. About ION Media Networks ION Media Networks, Inc. owns and operates the nation's largest broadcast television station group and ION Television, reaching over 94 million U.S. television households via its nationwide broadcast television, cable and satellite distribution systems. ION Television currently features popular TV series and movies from the award-winning libraries of Warner Bros., Sony Pictures Television Sony Pictures Television, Inc. (SPT) is an American television production and distribution company. It is a subsidiary of Sony Pictures Entertainment. In turn, the latter is part of the Japanese conglomerate Sony. and CBS (Cell Broadcast Service) See cell broadcast. Television, among others. ION Media has also partnered with RHI RHI Robert Half International RHI Range Height Indicator RHI Roller Hockey International RHI Relativistic Heavy Ion RHI Rigid Hull Inflatable Boat RHI Rhinelander, WI, USA - Rhinelander Oneida County Airport (Airport Code) Entertainment, which owns over 4,000 hours of acclaimed television content, to provide weekend primetime programming consisting of exclusive original programming and quality library titles. Utilizing its digital multicasting capability, the company has launched several digital TV brands, including qubo, a television and multimedia network for children formed in partnership with several leading media and entertainment companies, and ION Life, a television and multimedia network dedicated to health and wellness for consumers and families. For more information, visit www.ionmedia.tv. About Litton Entertainment Litton Entertainment, the preeminent independent distributor in the television industry, has been producing and distributing quality programming for twenty years. Programs include "Jack Hanna's Animal Adventures," "Baywatch," "Cribs," "Pimp My Ride Pimp My Ride is a TV show produced by MTV. Each episode consists of taking one car in poor condition and restoring it, as well as customizing it. The original American version is hosted by rapper Xzibit. ," "Storm Stories," "Date My Mom Date My Mom is a television dating show airing on the music channel MTV and produced by Shaniqua Productions. An 18-24-year-old male, or gay male/lesbian female, goes on 3 separate dates with 3 moms who try to convince them to pick their son or daughter to date. ," "NASCAR NASCAR (National Association for Stock Car Auto Racing), organization that sanctions American stock-car races, est. 1948. It held its first race in Daytona Beach, Fla. Angels," "Animal Exploration with Jarod Miller," "BusinessWeek Weekend" and theatrical films. Litton News Services include "Good Housekeeping Reports," "BusinessWeek Reports from Wall Street," "Standard & Poors Customized Reports" and "Consumer Reports." For more information, visit www.litton.tv. About FremantleMedia Enterprises & FremantleMedia FremantleMedia Enterprises is the content exploitation arm of FremantleMedia, offering a one-stop-shop for all Licensing, Distribution and Home Entertainment. It is a division of FremantleMedia, one of the largest international creators and producers of entertainment brands in the world with leading prime time drama, serial drama, entertainment and factual entertainment programming in over 40 countries worldwide. FremantleMedia is a subsidiary of RTL (Register Transfer Level) A high-level hardware description language (HDL) for defining digital circuits. The circuits are described as a collection of registers, Boolean equations, control logic such as "if-then-else" statements as well as complex event sequences; Group, Europe's largest television and radio broadcast company, which is 90% owned by Bertelsmann AG, an integrated media and entertainment company that commands leading positions in the world's media markets. For further information, visit http://www.fremantlemedia.com. About FremantleMedia North America FremantleMedia North America (FMNA FMNA Fremantlemedia North America Inc ) is the U.S. production division of global media giant FremantleMedia. Based in Burbank, California, FMNA produces entertaining and innovative television programs for network, cable and syndicated platforms, including the Emmy-nominated musical/reality phenomenon "American Idol" (FOX), "The Next Great American Band" (FOX), "America's Got Talent America's Got Talent is an American reality television series on the NBC television network. It is a talent show that features amateur singers, dancers, magicians, comedians and other performers of all ages competing for the advertised top prize of US$1 million. " (NBC), "American Inventor" (ABC ABC in full American Broadcasting Co. Major U.S. television network. It began when the expanding national radio network NBC split into the separate Red and Blue networks in 1928. ), "Thank God You're Here This article is about the original Australian version. For the franchised American version, see Thank God You're Here (US TV series). For the forthcoming British version, see Thank God You're Here (UK TV series). " (NBC), "The Janice Dickinson Modeling Agency" (Oxygen), "Property Ladder" (TLC TLC total lung capacity; thin-layer chromatography. TLC abbr. 1. thin-layer chromatography 2. ), "Family Feud" (syndicated), "Temptation" (syndicated), "Million Dollar Password" (CBS), and the longest-running game show in television history, "The Price Is Right" (CBS). |
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