"Barbie(R) Tech" Team Delivers Keynote Address at the 2nd Annual Virtual Worlds Conference in NYC.Mattel Announces the Future of Barbie Girls[TM], Including its Move to Subscription in May 2008 NEW YORK New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of -- This morning, Mattel will deliver the Keynote Address keynote address n. An opening address, as at a political convention, that outlines the issues to be considered. Also called keynote speech. Noun 1. of the 2nd Annual Virtual Worlds Conference, speaking about the success of its Barbie Girls[TM] virtual world and announcing plans to shift the site to a subscription business model. Since its launch in April 2007, BarbieGirls.com has registered 11.2 million girls worldwide and has been referred to among industry press as the "fastest growing virtual world." During the keynote, Mattel's Chuck Scothon, SVP SVP S'il Vous Plaît (French: Please) SVP Senior Vice President SVP Schweizerische Volkspartei (Swiss People~s Party) SVP Society of Vertebrate Paleontology SVP Social Venture Partners SVP St Vincent de Paul and GM of the Girls Business, and Chief Barbie Girl Rosie O'Neill will share insights as to how and why the Barbie Girls[TM] virtual world has grown in popularity, how it fits within the overall Barbie[R] brand portfolio as a new type of "toy," and Mattel's positioning on the "rules of engagement" within the rapidly evolving playground of virtual worlds. "Online content is the new toy and virtual worlds are the new playgrounds," said Scothon. "While play patterns remain the same among kids, they now want to experience play in new ways. With Barbie Girls[TM], we deliver all their favorite elements of experiencing the Barbie brand - fashion play, creativity, socialization socialization /so·cial·iza·tion/ (so?shal-i-za´shun) the process by which society integrates the individual and the individual learns to behave in socially acceptable ways. so·cial·i·za·tion n. and friendship - in a format relevant to today's tech-savvy girls." "We believe that, with online content as the new 'toy,' quality online content has a value - and to us, that value is subscription," continued Scothon. "We are pleased to continue to give girls yet another high quality, fun experience that they've come to expect from the Barbie brand with the launch of the Barbie Girls[TM] V.I.P. membership next month, and we anticipate that girls will be thrilled with all the new content and exclusive experiences that a subscription will bring." In the keynote, Scothon and O'Neill will also unveil BarbieGirls.com's plans to bridge the "virtual" information gap between parents and kids by introducing a platform to EDUCATE and EMPOWER parents and kids about online safety, with the ultimate goal to ENGAGE parents and kids in a mutual conversation about family "rules" surrounding online play. "After witnessing BarbieGirls.com's unprecedented growth in just one year, it was imperative to have Mattel share insights on what's next in the evolving landscape of kids virtual worlds," said Christopher Sherman, Executive Director of the Virtual Worlds Management. "More than ever, the toy industry is playing an instrumental role in developing virtual worlds and our attendees will benefit from Mattel's thought leadership, as shared in the keynote address." About Virtual Worlds Management Virtual Worlds 2008 is where leading media, consumer entertainment, youth brands and agencies come to understand how to monetize their intellectual property using virtual worlds. Entertainment brands and youth-oriented companies are increasingly integrating virtual worlds into their product mix. Forward thinking brand advertisers and agencies are aligning themselves with high-quality virtual worlds franchises in order to further engage consumers. About Mattel Mattel, Inc., (NYSE NYSE See: New York Stock Exchange :MAT)(www.mattel.com) is the worldwide leader in the design, manufacture and marketing of toys and family products. The Mattel family is comprised of such best-selling brands as Barbie[R], the most popular fashion doll Fashion dolls are dolls designed to be dressed and redressed to reflect fashion trends or occasionally fantasy play. The dolls are typically plastic or vinyl, and are manufactured both as toys and as collectibles. They are enjoyed by many age groups. ever introduced, Hot Wheels Hot Wheels is a brand of die cast toy car, introduced by American toymaker Mattel in 1968. It was the primary competitor of Johnny Lightning and Matchbox until 1996, when Mattel acquired rights to the Matchbox brand from Tyco. [R], Matchbox[R], American Girl American Girl, may refer to:
R/C Reinforced Concrete R/C Rate of Climb , as well as Fisher-Price[R] brands, including Little People[R], Power Wheels The creator of this article, or someone who has substantially contributed to it, may have a conflict of interest regarding its subject matter. It may require cleanup to comply with Wikipedia's content policies, particularly neutral point of view. [R] and a wide array of entertainment-inspired toy lines. Mattel is recognized as one of 2008's "100 Best Companies to Work For" by FORTUNE Magazine and among the 100 Most Trustworthy U.S. Companies by Forbes Magazine. Committed to ethical manufacturing sustainable business A business is sustainable if it has adapted its practices for the use of renewable resources and holds itself accountable for the environmental and human rights impacts of its activities. practices, Mattel marked a 10-year milestone in 2007 for its Global Manufacturing Principles. With worldwide headquarters in El Segundo El Segundo (ĕl sēgŭn`dō), industrial city (1990 pop. 15,223), Los Angeles co., S Calif., on Santa Monica Bay; inc. 1917. Its products include navigation and computer systems, aircraft parts, office machines, telephone apparatus, and , Calif., Mattel employs more than 30,000 people in 43 countries and territories and sells products in more than 150 nations. Mattel's vision is to be the world's premier toy brands -- today and tomorrow. BARBIE and associated trademarks and trade dress are owned by Mattel, Inc. (c) 2008 Mattel, Inc. All Rights Reserved. The Virtual Worlds Conference Keynote featuring Scothon and O'Neill will take place on Thursday, April 3rd, from 9:00am - 10:30am. Media interested in meeting with Mattel executives can contact Michelle Chidoni at michelle.chidoni@mattel.com or (310) 903-3412. |
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