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"Auto Remarketing Week" From Cherokee Publishing.

Cherokee Publishing, Inc. (Cary, NC), the publisher of Auto Remarketing Magazine, has begun the publication of Auto Remarketing Week, a tabloid tab·loid  
A newspaper of small format giving the news in condensed form, usually with illustrated, often sensational material.

1. In summary form; condensed.

2. Lurid or sensational.
 newspaper that will be published 50 times a year. The new title has a controlled circulation of 55,000 auto industry professionals.

The newspaper is being targeted to independent auto dealers with an average of more than $1 million in annual gross sales Gross Sales

A measure of overall sales that isn't adjusted for customer discounts or returns, calculated simply by adding all sales invoices, and not including operating expenses, cost of goods sold, payment of taxes, or any other charge.
, national auto auctions, manufacturer remarketing professionals, banks and leasing companies, captive captive

said of naturally wild or feral animals kept in captivity for educational and scientific investigation with no attempt being made to domesticate them.
 and non-captive leasing companies, and "Internet-focused used vehicle-oriented companies," Cherokee said.

Editorial for the new title includes the latest news impacting the used vehicle industry with an emphasis on the impact to the independent dealer. It includes coverage of industry organizations such as NIADA NIADA National Independent Automobile Dealers Association
NIADA National Insitute of American Doll Artists
 and NADA, state-affiliated independent dealers associations, auto auctions, manufacturing and new technologies, residual values Residual value

Usually refers to the value of a lessor's property at the time the lease expires.

residual value

The price at which a fixed asset is expected to be sold at the end of its useful life.
, advertising/marketing, reconditioning, leasing trends and online developments.

Auto Remarketing Magazine is a monthly targeted to franchise dealers. Editorial focuses on trends in the used vehicle marketplace.
COPYRIGHT 2001 JK Publishing, Inc
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2001, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Comment:"Auto Remarketing Week" From Cherokee Publishing.
Publication:Business Publisher
Article Type:Brief Article
Geographic Code:1USA
Date:Nov 17, 2001
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