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"Auto Remarketing Week" From Cherokee Publishing.

Cherokee Publishing, Inc. (Cary, NC), the publisher of Auto Remarketing Magazine, has begun the publication of Auto Remarketing Week, a tabloid newspaper that will be published 50 times a year. The new title has a controlled circulation of 55,000 auto industry professionals.

The newspaper is being targeted to independent auto dealers with an average of more than $1 million in annual gross sales, national auto auctions, manufacturer remarketing professionals, banks and leasing companies, captive and non-captive leasing companies, and "Internet-focused used vehicle-oriented companies," Cherokee said.

Editorial for the new title includes the latest news impacting the used vehicle industry with an emphasis on the impact to the independent dealer. It includes coverage of industry organizations such as NIADA and NADA, state-affiliated independent dealers associations, auto auctions, manufacturing and new technologies, residual values, advertising/marketing, reconditioning, leasing trends and online developments.

Auto Remarketing Magazine is a monthly targeted to franchise dealers. Editorial focuses on trends in the used vehicle marketplace.
COPYRIGHT 2001 JK Publishing, Inc
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2001, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Comment:"Auto Remarketing Week" From Cherokee Publishing.
Publication:Business Publisher
Article Type:Brief Article
Geographic Code:1USA
Date:Nov 17, 2001
Words:160
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