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"Apocryphal" story turns out to be true.


Leonard A.C. Eiserer called to compliment us on our story in the last issue about his sale of Business Publishers Inc. to Adam Goldstein--principally because we billed him as "first and foremost a journalist."

He is proud of that title.

While we were talking, he confirmed a story we had heard over the years about his own first newsletter launch.

In 1963, when he was 46 and a longtime newsletter editor, Len read Silent Spring, published the year before by his neighbor in Silver Spring, Maryland Not to be confused with Silver Springs.
Silver Spring is an urbanized, unincorporated area in Montgomery County, Maryland, USA. After Baltimore and Columbia, Silver Spring is the third most populous Census Designated Place in Maryland.
, Rachel Carson Noun 1. Rachel Carson - United States biologist remembered for her opposition to the use of pesticides that were hazardous to wildlife (1907-1964)
Carson, Rachel Louise Carson
.

That seminal seminal /sem·i·nal/ (sem´i-n'l) pertaining to semen or to a seed.

sem·i·nal
adj.
Of, relating to, containing, or conveying semen or seed.
 book in what would launch an environmental movement led Len to ask himself, "Is there a publication covering this?"

With the answer of "No," Len launched the first newsletter to cover the environment, Air/Water Pollution Report. In 1964, he refined it to Clean Water Report, and during the recession of the 1970s he began diversifying into other fields, eventually building BPI (Bits Per Inch) The measurement of the number of bits stored in one linear inch of a track (storage channel) on a disk or tape. Bit density on magnetic disks has reached 800,000 bpi (800 Kbpi). See tpi, areal density and magnetic disk.

BPI - bits per inch
 up to dozens of newsletter titles.
COPYRIGHT 2005 The Newsletter on Newsletters LLC
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:The Newsletter on Newsletters
Geographic Code:1USA
Date:May 9, 2005
Words:159
Previous Article:People--.(Who, what, when & where)
Next Article:Primedia to sell its Business Information unit.
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