"Amazing" Kona Kampachi[R] Served to Obamas.

Sustainable Seafood Star on Top Trends Lists

KONA, Hawaii -- With accolades pouring in from culinarians nationwide, Kona Kampachi[R] -- the Hawaiian yellowtail fish sustainably raised by Kona Blue Water Farms - is emerging as the new "it" fish of sustainable seafood.

The premium, sashimi-grade fish was even recently served to President Obama and his family, by private chef Stephen Butler, while the Obamas were on vacation in Hawai'i.

"I have to say that Kona Kampachi[R] is the most amazing fish I've ever worked with," said Chef Butler.

"It has such a beautiful clean, rich taste that preparation can be very simple. I took sashimi slices with drizzled chili oil, lightly steamed it and finished it with seared ginger, green onions, micro cilantro and ponzu. It was awesome, and a huge hit with the Obama family." (Chef Butler's recipe is at www.kona-blue.com.)

No longer a popular menu item only in East and West coast culinary centers, Kona Kampachi[R] is increasingly showing up on high-profile chefs' menus in a dazzling variety of both raw and cooked applications. Growing awareness of Kona Kampachi[R] in America's heartland is evidenced by its appearance on Top Culinary Trends lists in the Chicago Sun Times and Rocky Mountain News. And in recognition of its enthusiastic embrace by the nation's top chefs, Kona Kampachi[R] has been honored with a "Fish of the Year" nod from Food Arts.

Kona Kampachi[R] has been welcomed by chefs and consumers increasingly concerned about seafood safety and sustainability. Raised in an environmentally sound manner from hatch to harvest, the fish are grown in submersible cages in pristine water over 200 feet deep. There is no depletion of wild fish stocks, and no significant environmental impact. Kona Kampachi[R] is rich in healthy Omega-3 fatty acids, and with no detectable mercury or contaminants, is safe for unlimited consumption even by children and pregnant women.

"We're very pleased with the milestones met this past year, especially the "Good Alternative" rating from the Monterey Bay Aquarium's Seafood Watch program for US farmed yellowtail," said Mike Wink, Kona Blue CEO (Kona Kampachi[R] is the only US farmed yellowtail, but MBA does not endorse specific brands or products). "Our company is faced with daunting challenges in 2009, but we're committed to continuing our drive towards total sustainability in producing this remarkable fish."