"Adding Value Amidst Shifting Expectations" - DFW AMA Hosts Julie Cary, Executive Vice President and Chief Marketing Officer, La Quinta Inns and Hotels at Fort Worth Luncheon.DALLAS -- The Dallas-Fort Worth Chapter of the American Marketing Association The American Marketing Association, one of the largest professional associations for marketers, has 38,000 members worldwide in every area of marketing. For over six decades the AMA has been the leading source for information, knowledge sharing and development in the marketing profession. (AMA (Automatic Message Accounting) The recording and reporting of telephone calls within a telephone system. It includes the calling and called parties and start and stop times of the call. ) announces that on Thursday, March 22, from 11:30 a.m. to 1:30 p.m., it will host an executive luncheon at the Fort Worth Club in Fort Worth featuring Julie Cary, Executive Vice President and Chief Marketing Officer, at La Quinta A division of Seagate that was originally an acquisition and then absorbed into the company by 1999. Quinta was the developer of Optically Assisted Winchester (OAW) technology. See OAW. Inns and Hotels. As the role of marketing evolves, how do we insure our seat at the leadership table? How do we set reasonable expectations for marketing, clearly tie our efforts to the profit levers of our business, and not forgo brand equity? Having worked in several different industries, Ms. Cary will examine drivers of this newsworthy news·wor·thy adj. news·wor·thi·er, news·wor·thi·est Of sufficient interest or importance to the public to warrant reporting in the media. news trend, share some of her experiences, engage us in a thought provoking pro·vok·ing adj. Troubling the nerves or peace of mind, as by repeated vexations: a provoking delay at the airport. pro·vok discussion, while educating us on the interesting aspects of hospitality marketing. The pre-event registration deadline is Tuesday, March 20, 2007, and is priced at $28 for AMA members and $38 for non-members. On-site registration is available, but for an additional $10 per person. Program details and registration information is available at: www.dfwama.com or by calling the DFW DFW Dallas/Ft Worth, TX, USA - Dallas Ft Worth International (Airport Code) DFW Department of Fish and Wildlife DFW David Foster Wallace DFW Drug-Free Workplace DFW Down For Whatever (song by Pretty Young Things) AMA office at (972) 943-4615. The DFW AMA, the eighth largest chapter of the American Marketing Association, holds monthly luncheon programs in Dallas on the third Wednesday of each month at Brookhaven Country Club. In Fort Worth, AMA luncheons are held on the fourth Thursday every other month at the Fort Worth Club in downtown Fort Worth. Attendance is open to non-members and those in all areas of the business community across the Metroplex A metroplex is large metropolitan area containing several cities and their suburbs.[1] It is also sometimes used as an alternative to metropolis or megalopolis, which is a chain of continuous metropolitan areas. . The American Marketing Association, one of the largest professional associations for marketers, has 38,000 members worldwide in every area of marketing. For over six decades, the AMA has been the leading source for information, knowledge sharing and development in the marketing profession. To learn more about the DFW AMA log on to www.dfwama.com or the AMA nationally at www.marketingpower.com. |
|
||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion