Printer Friendly
The Free Library
19,514,994 articles and books
Member login
User name  
Password 
 
Join us Forgot password?

"27 DRESSES" + 27 LIVE STANDEES + 27 Locations + December 27 = 1 Movie Promotion "First" for New Romantic Comedy Starring Katherine Heigl.




LOS ANGELES Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850.  -- Forget the life-size cardboard cutouts you see at your local movie emporiums. For its upcoming romantic comedy "27 DRESSES," Twentieth Century Fox is bringing a new dimension to film promotions. The studio is introducing the first-ever LIVE STANDEES - 27 models at 27 specially-selected locations across the country, wearing specially-made bridesmaid dresses adorned a·dorn  
tr.v. a·dorned, a·dorn·ing, a·dorns
1. To lend beauty to: "the pale mimosas that adorned the favorite promenade" Ronald Firbank.

2.
 with the film's title and credits. (The dresses were inspired by the film's poster, in which star Katherine Heigl Katherine Marie Heigl (born November 24, 1978) is an Emmy-winning and Golden Globe-nominated American actress and former fashion model. Biography
Early life
Heigl was born in Washington, D.C.
 wears the special garb.)

The date of this history-making event? That would be December...27, when the studio holds sneak previews of the movie at selected theaters.

Katherine Heigl is always a bridesmaid but never a bride in the romantic comedy 27 DRESSES. From the screenwriter of "The Devil Wears Prada," 27 DRESSES centers on Jane (Heigl), an idealistic, romantic and completely selfless woman...a perennial bridal attendant whose own happy ending seems nowhere in sight. But when younger sister Tess captures the heart of Jane's boss - with whom she is secretly in love - Jane begins to reexamine re·ex·am·ine also re-ex·am·ine  
tr.v. re·ex·am·ined, re·ex·am·in·ing, re·ex·am·ines
1. To examine again or anew; review.

2. Law To question (a witness) again after cross-examination.
 her "always-a-bridesmaid...." lifestyle. She gets help - and maybe something more - from a cynical journalist with whom she seemingly has nothing in common.

"27 DRESSES" opens everywhere January 11, 2008.

About Fox Filmed Entertainment

One of the world's largest producers and distributors of motion pictures, Fox Filmed Entertainment produces, acquires and distributes motion pictures throughout the world. These motion pictures are produced or acquired by the following units of FFE FFE Fédération Française d'Equitation (French governing body for equestrian sport)
FFE Fédération Française des Échecs
FFE Food for Education
FFE Flat File Extractor
FFE Frontier: First Encounters
: Twentieth Century Fox, Fox 2000 Pictures, Fox Searchlight searchlight, device, usually swiveled, using a lens and reflecting surface to direct a powerful beam of light of nearly parallel rays. In 1892 such apparatus was used along the English Channel in coastal defense and later, in the South African War, as an aid to  Pictures, Fox Atomic, and Twentieth Century Fox Animation.
COPYRIGHT 2007 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2007, Gale Group. All rights reserved.

 Reader Opinion

Title:

Comment:



 

Article Details
Printer friendly Cite/link Email Feedback
Publication:Business Wire
Date:Dec 21, 2007
Words:256
Previous Article:GE Contributes $200,000 to Charities from NBC Universal's 'Clash of the Choirs'.
Next Article:GE Contributes $200,000 to Charities from NBC Universal's "Clash of the Choirs".
Topics:



Related Articles
DIANE KEATON RELISHING MOMHOOD BEGUN AT 50.
LA.COMFIDENTIAL > CELEBS.
BOX OFFICE BUZZ 'JUNO' READY TO TAKE OVER NO. 1 SPOT.
BOX OFFICE BUZZ SCI-FI FLICK, 'DRESSES' TO TAKE ON THE NFL.

Terms of use | Copyright © 2012 Farlex, Inc. | Feedback | For webmasters | Submit articles