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" i " takes "Most Advanced Technology" Special Achievement Award in the Car of the Year Japan 2006-2007.


Tokyo, Japan, Nov 20, 2006 - (JCN JCN Japan Corporate News
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 Newswire) - Mitsubishi Motors Mitsubishi Motors Corporation (三菱自動車工業株式会社   Corporation today announced that the "i" mini passenger car has won the "Most Advanced Technology" Special Achievement Award, voted for by the Car of the Year Japan's Executive Committee*1. The "i" is the first mini passenger car to be awarded this honor. Confirming Mitsubishi Motors' heritage in the Car of The Year awards, this further recognition for "i" comes 10 years after "Galant/Legnum" was declared Car of the Year Japan The annual Car of the Year Japan award, also known as Japan Car of the Year (or JCOTY), is given to newly released or redesigned vehicles released to the Japanese car buying market from November 1 of the previous year to October 31 of the current, and each award spans two years.  1996-1997.

Ushering in Noun 1. ushering in - the introduction of something new; "it signalled the ushering in of a new era"
first appearance, introduction, debut, entry, launching, unveiling - the act of beginning something new; "they looked forward to the debut of their new product line"
 a new age for the minicar min·i·car  
n.
A very small car, especially a subcompact.

Noun 1. minicar - a car that is even smaller than a subcompact car
, "i" was developed as an innovative Premium Small Car that successfully overcomes the tradeoffs traditionally associated with the category: design versus comfortable interior space; comfortable interior space versus impact safety. Mitsubishi Motors has conquered these challenges by developing a new and leading edge "rear-midship layout" that mounts the engine forward of the rear axle axle

Pin or shaft on or with which wheels revolve; with fixed wheels, one of the basic simple machines for amplifying force. Combined with the wheel, in its earliest form it was probably used for raising weights or water buckets from wells.
 line and permits three new "innovations" within the category's dimensional constraints: futuristic and uptown styling; agile handling and a comfortable ride; and excellent multidirectional mul·ti·di·rec·tion·al  
adj.
1. Reaching out in several directions: a multidirectional campaign.

2.
 impact safety. This highly original exterior and interior design, which is delivered by the ingenious platform, brought the award.
*1: Outline of Car of the Year Japan 2006-2007

  Candidates: All passenger cars released or launched in Japan as a new model
              between November 1, 2005 and October 31, 2006.

  Prizes:     Car of the Year Japan / Import Car of the Year Special
              Achievement Awards ("Most Fun", "Best
              Value", "Most Advanced Technology")

COTY Jury: 63 jurors


About Mitsubishi Motors Corporation

Mitsubishi Motors Corporation (TSE See Tokyo Stock Exchange.

TSE

1. See Tokyo Stock Exchange (TSE).

2. See Toronto Stock Exchange (TSE).
: 7211) was established in 1970 and is one of the few automobile companies in the world that produces a full line of automotive products ranging from 660-cc mini cars and passenger cars to commercial vehicles and heavy-duty trucks and buses. The company also operates consumer financing services and provides this to its customer base. For more information, please visit www.mitsubishi-motors.com.

Source: Mitsubishi Motors Corporation

Contact:
Mitsubishi Motors Corporation
Public Relations Department
http://www.mitsubishi-motors.com
+81-3-6719-2111


Copyright [c] 2006 JCN Newswire. All rights reserved. A division of Japan Corporate News Network K.K.
COPYRIGHT 2006 Japan Corporate News Network K.K.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:JCN Newswires
Date:Nov 20, 2006
Words:345
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